While some will provide a huge value-add, others might be out of touch with your particular audience or might be too costly to implement for your business to maintain a reasonable ROI. In 2019, Gartner predicted that 100 million consumers will shop using AR by 2020, so it will be interesting to see how that shakes out next year. TrialSpark today announced a new partnership with global pharmaceutical company Sanofi to explore novel methods of bringing new treatments to patients faster and more efficiently. The collaboration will focus on jointly pursuing the acquisition/in-licensing and development of best-in-class, clinical-stage Phase II and Phase III drug candidates in areas of high unmet patient need. From 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 16.88%. Frank Holland, “Walmart is using fully driverless trucks to ramp up its online grocery business,” CNBC, November 8, 2021.

However, we’re already seeing impressive results among our customers, especially for higher cost items such as luxury goods, which typically involve at least one in-store visit. Jewelry retailers that have implemented livestream shopping have seen their online conversion rates rise 20X. High-end furniture stores have seen average e-commerce purchases increase 250 percent. Ecommerce activity is congregating on social media platforms, from brand marketing to customer service to shoppable advertising. Merchants continue to follow consumer demand online, flocking to ecommerce in record numbers. Online stores are popping up daily, with an estimated 12–24 million ecommerce sites across the globe.

Online Retail Industry Trends in 2022

Your checkout process so that when customers are ready to buy it’s a fast and easy process. With Shopify, you can build a community around your brand by using multiple distribution channels to create a natural feedback loop with consumers about your products, services, or story. https://globalcloudteam.com/ Shopify’s connected platform helps you manage and analyze those channels, all in one place. Seventy-three percent of shoppers surveyed use multiple channels before making a purchase. The Australian bedding retailer is all about building strong customer relationships.

Chatbots For Customer Service

As it becomes apparent that the supply bottleneck may take years to resolve, retailers should plan for the future by cultivating transparency. Conveying information openly and completely across the supply chain is essential to help maximize the impact of technology investments. Retailers should aim to share information transparently and with enough lead time to help their partners upstream plan accordingly. Rather, it represents a pivotal moment in history that has resulted in a massive, permanent shift in consumer behavior.

By owning your own media, you have more control over your marketing and advertising costs. Email and direct mail both fall into this category when you’re using in-house mailing lists, and they’re great ways to retain customers and increase lifetime customer value. It is a powerful tool for eCommerce retailers as it shortens customer journeys, improves conversions, and boosts customer loyalty.

Online Retail Industry Trends in 2022

Yet, your business must have recurring revenue in order to use revenue-based financing. These are some aspects to consider before choosing a financing solution for your company. For instance, in revenue-based financing, funding is not repaid in fixed installments. Rather, RBF platforms will share a fixed percentage of your company’s revenue until the sum is fully repaid. For e-commerce business owners, keeping abreast of industry trends is particularly important for you to stay competitive and identify new opportunities. SVB experts provide our customers with industry insights, proprietary research and insightful content.

Connect With A Retail Experience Expert!

The 2022 ecommerce trends, insights, and advice you need to succeed. If retailers want to win back store staff, they must improve their role by rethinking job descriptions as well as pay. That’s why 40% of brands we surveyed are striving to improve employee acquisition and retention.

Chatbots – driven by machine learning, artificial intelligence, and natural language processing – can talk to users in a human-like manner. Chatbots can help answer basic inquiries and decide whether a customer needs more advanced help from a support agent. One of the easiest ways to promote UGC is by featuring customer reviews. Everlane, a retail clothing company, displays customer reviews alongside the product photos. Therefore, always aim to create genuine, relatable content for your target audience.

Online Retail Industry Trends in 2022

It’s also important to follow the newest technical updates related to web development, especially when it impacts your site’s performance on search engines. For example, a recent Google algorithm update considers page experience, one of the core web vitals, as a ranking factor. In 2020, shipping accounted for 11% of total CO2 emissions in the transportation Online Retail Industry Trends in 2022 sector worldwide, making it the third-largest pollution source. Access – offering member-only benefits, such as lower prices or new product samples. Among the best online catalog makers are Akeneo, FlippingBook, and Publitas. Generally, they provide customizable eCommerce templates to help users quickly create an online catalog.


Many businesses are finding ways to be more eco-friendly by going paperless when possible, using biodegradable packaging, and using recyclable supplies. One survey found that 50% of respondents wanted more sustainability in the fashion industry, and 75% wanted to see less packaging. Experts predict that 80% of businesses will be using chatbots in 2020. I have questions and would like guidance from an ecommerce expert.

Use chatbots as personal assistants – advanced chatbots can handle more complicated tasks beyond customer support. With Ecwid Ecommerce, you can easily sell anywhere, to anyone — across the internet and around the world. The National Retail Foundation is projecting that growth to increase to10-14% in 2021. Tips from e-commerce experts for small business owners and aspiring entrepreneurs. Google advertising, Facebook advertising, Search Engine Optimization, and more.

Online Retail Industry Trends in 2022

The emergence of technologies like social commerce, livestream shopping, and so-called “dark stores.” Cultivating a community of brand fans isn’t restricted to any one medium. It can happen on traditional social channels or proprietary channels. It can extend to chat rooms, the blockchain, and in-real-life experiences.

The Top 15 Retail Trends For 2022

Ecommerce businesses should be actively adding AR where appropriate to encourage customers to virtually “try on” a product. In South Korea, thanks to a well-developed payments and logistics infrastructure, online sales already account for 37% of all retail activity. E-commerce in South Korea could increase to 45% in the next five years, driven by food delivery and same-day options. According to Coresight Research, livestream sales in the U.S. — which includes both social commerce platforms and in-store video —will reach $11 billion this year and $25 billion in 2023.

Closely related to the rise of social commerce is the emergence of livestream shopping. Sales through social media channels around the world are expected to nearly triple by 2025. Although about 30% of internet users in the United States already make purchases directly within social platforms, China is the clear global leader.

The growing popularity of the metaverse among consumers and businesses is elevating early customer ownership to a level where it’s now an imperative for RCP organizations. For retailers and restaurants the problem seems more acute because they have faced high turnover for decades. Look for companies to get creative — offering signing bonuses, higher wages and perks like higher education and greater scheduling flexibility.

  • A customer support team that can assist more people quickens response time and enhances customer experience.
  • Nonetheless, the jury is still out on whether shoppers consider these texts beneficial or bothersome.
  • Morgan Stanley is differentiated by the caliber of our diverse team.
  • Offer fast and free delivery options – shipping costs and speed impact customers’ purchasing decisions.

In either case, if you’re looking for information on retail industry trends, this overview is for you. US online sales in 2021 reached over $200B representing 18% of all retail sales. However, in-person shopping continues to be a significant revenue driver with more new stores opening for the first time in five years. One way that retail locations have dealt with the decline in foot traffic has been through the practice of personal shopping, which has store employees shopping for the customer. Whether that means sending the business a list of items the customer needs or shopping with the employee using basic mobile video technology, this method of shopping has been embraced by many big-name brands.

Social Media Growth Is A Necessity

The pandemic showed that eCommerce businesses are producing significant amounts of carbon footprints, with industry giants facing serious scrutiny for playing a role in this increase. Similarly, consumers are becoming aware of environmental changes, which affect their shopping decisions. Staying on top of changing customer behavior and other trends isn’t an option for eCommerce stores. While many things surrounding eCommerce retail may be evolving, below are the biggest trends affecting businesses now and in the future. Pandemic and lockdown measures have caused major changes in customer behavior, turning offline traffic into online retail stores.

#7 The Borders Between Retail And Other Industries Continue To Blur

It combines entertainment and instant purchasing through the chat function or in-channel buy buttons. 79% of smartphone users have made a purchase using their mobile devices. Coincidentally, mobile is where people access social media platforms the most. For instance, 122.3 million Facebook users accessed the platform exclusively from their mobile phones in 2021.

It can be as simple as using an iPad to show customers what’s in-store through a virtual shopping appointment, or by using Instagram Stories to showcase the new stock that just arrived. Even though retailers are digitizing their operations, it’s not an all-or-nothing situation, which raises the importance of education around the omnichannel selling solutions available. “Consumers clearly value and use flexible omnichannel experiences like buying online and picking up or returning in store,” says Roshan Jhunja, GM for Square for Retail. Shopping habits are evolving, and an integrated solution that ties multiple channels together, streamlining front- and back-of-house operations, can help retailers find success. The retail industry is rethinking the shopping experience in 2022, redefining not only how we shop and sell, but the incredible advantages independent retailers have right now.

Furthermore, 52% of US and UK consumers demand eCommerce brands create products with less packaging. Moreover, 31% of US consumers are willing to pay an extra charge for eco-friendly delivery. As of 2021, global social network users surged over the four billion mark and are projected to reach almost six billion in 2027. ECommerce businesses should take advantage of this, especially when 54% of users use social media platforms to research products.

Physical stores will increasingly become critical touchpoints to convert customers when deploying an omnichannel approach. However, if your ecommerce site isn’t responsive on mobile or through web apps, you’ll be missing out on big opportunities. Shoppers who are mobile users want the added convenience, plus the ability to pay digitally. Despite the shift to online channels, the role of the store isn’t going away. Now more than ever, stores are needing to support both traditional shopping patterns and omnichannel fulfillment activities.